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Restructuring / Turnaround Strategies Case Study
Case Title:
Piaggio: The Italian Scooter Manufacturer's Turnaround Strategies
Publication Year : 2005
Authors: Supriyo Bose, Sumit Kumar Chaudhuri
Industry: Automobiles
Region:Italy
Case Code: RTS0053
Teaching Note: Not Available
Structured Assignment: Not Available
Abstract:
After a spate of losses since 2000, Piaggio recorded its first net profit in 2004. Under Roberto Colaninno, who took over as the Chairman in October 2003, Piaggio implemented radical cost cutting measures, and along with the introduction of new products, the company was able to mark a recovery in almost all its markets across the globe.
Pedagogical Objectives:
- To highlight the strategies adopted by Piaggio to recuperate from its financial downturn and claim its lost business in the global two wheelers market.
Keywords : Piaggio; Vespa; Roberto Colaninno; Turnaround; Recession; Morgan Grenfell Private Equity; Immsi; Debt-for-equity; Restructuring / Turnaround Strategies Case Study; Chongqing Zongshen Motorcycle Group; Piaggio Vehicles; Aprilia; Rocco Sabelli
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